Most agencies rely on whatever off-the-shelf software their clients already have, or whatever the enterprise sales team convinced them to buy. The tools shape the work, and the work suffers for it.
We build our own.
Not because we enjoy reinventing wheels, but because the tools available either cost tens of thousands a year, enforce practices we disagree with, or simply don't exist.
When we couldn't find software that matched how we think experimentation should work, we made it.
Everything in this section is technology we've built and tested on real client engagements.
We supply the core infrastructure that shapes how AWIP delivers results.
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