hall of shame

This is what not to do. We believe in Conversion optimisation that puts people first. We help you grow without dark patterns or manipulation. .

This is our rogues gallery of shit patterns

Be Different

FOLLOW THESE HACKS &

Enshittify The Internet

image of a contact form on a screen (for an ai biotech company)
CRO Strategies
RIGGED GAMIFICATION

The Wheel of Misfortune

A gambling-style popup that appears on entry, rigged to always land on the worst prize (10% off with £500 minimum spend). Harvests email, phone, and postcode data.

Offences

  • Always rigged to lowest-value prize
  • Fake scarcity ("1 spin left!")
  • Exploits gambling psychology
  • Demands excessive personal info
  • Worthless "prize" with hidden conditions