RIGGED GAMIFICATION
The Wheel of Misfortune
A gambling-style popup that appears on entry, rigged to always land on the worst prize (10% off with £500 minimum spend). Harvests email, phone, and postcode data.
Offences
- Always rigged to lowest-value prize
- Fake scarcity ("1 spin left!")
- Exploits gambling psychology
- Demands excessive personal info
- Worthless "prize" with hidden conditions