A lot of agency case studies are no more than a highlight reel with losses edited out. Ours include the test that lost, the launch we stopped, and the deceptive pattern we killed.
Here's the real work with the numbers attached.
We traced a paid conversion collapse to a beautiful but data-blind rebrand, fixed the tracking and the UX, and tripled their Google Ads conversions.
We stopped a redesign that tested 51% worse, found the real booking bottleneck, and got a confirmshaming exit popup removed.
We took a large regulated financial business from roughly one opinion-led test a month to 159 evidence-led hypotheses and 35 designed and ready-to-ship experiments in just five months.
Working with Jon at Another Web is Possible has been an exceptional experience from day one. He integrated seamlessly into our team as a CRO specialist, bringing real expertise to areas with untapped potential, landing pages that hadn't yet hit their conversion ceiling, tracking gaps, and attribution blind spots.
Through thorough GTM audits, Convert.com A/B testing, and a thoughtful approach to landing page design, Jon delivered measurable results across both businesses. For Smile White and Yorkshire Dental Suite, his work drove a considerable uplift in consultation bookings. What started as a slow-burning landing page for Yorkshire Dental Suite became a consistently high-performing asset, shaped by careful component testing and iterative tweaks that built genuine trust and sustained lead flow.
Beyond the numbers, Jon's quality-of-life improvements to our components have made a lasting difference to how we build and test. If you're looking for someone to sharpen your paid landers and make CRO work that compounds, Jon is the person you want on your side. He isn't afraid to challenge a landing page you're convinced is the bees knees. Jon is about performance and user experience, not just what looks nice, and that's exactly the kind of honest, results-driven partner you want.
Joe Whiteman, PPC Manager, Smile White and Yorkshire Dental Suite
We will tell you what is working, what is not, and what we would test next. All ethical, all real performance.
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