AWIP partners with technology platforms and service providers that share a commitment to user-centred practice. These aren't an excuse to put logos on a page. They are far mor important than that. They're tools we believe in and use daily and the people we collaborate with on client work.
Behavioural analytics platform that captures every user interaction across your digital experience. We use Fullstory to surface friction, validate hypotheses, and ensure our optimisation work is grounded in real user behaviour rather than assumptions.
quote coming soon!
A/B testing and personalisation platform built on statistical rigour. We configure, implement, and train teams to run Webtrends Optimize as part of ongoing experimentation programmes, as well as building and running experiments ourselves.
"After working with Jon for several years now, he has always been fully invested in making the right impact for his clients. And even more so as he begins AWIP; bringing a new approach to his testing and focusing on how he can deliver long term goals for brands and their customers by implementing ethical experimentation"
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Privacy-first A/B testing and personalisation platform with a strong ethical foundation. We use Convert to design and deliver experiments, and collaborate closely with their team on how ethical experimentation tools and practices should evolve.
"We always appreciated the no-nonsense, customer-first, and fair voice Jon brought to the experimentation space. So when he pivoted to start AWIP, we were delighted at the prospect of undertaking edgier projects with him. We haven't been disappointed. Not only do we have an excellent, ethical certified agency to refer, Jon is also working on several education drives with Convert, bringing his signature brand of efficiency and innovation to them. Look forward to a long-term partnership"
- Trina Moitra, CMO @ Convert
User Autonomy Above All
Users deserve control over their own decisions. We design experiences that respect choice rather than manipulate it, rejecting dark patterns and exploitative practices that undermine user agency
![image of business strategy session [interface]](https://cdn.prod.website-files.com/6918b54552a805f1b50dfa00/6931808ede457c1f7f203ea2_john-FlPc9_VocJ4-unsplash.jpg)
Transparency as Standard
No hidden costs, no disguised AI content, no pretending to be something we're not. We tell our clients and our users what we're doing, why we're doing it, and what happens with their data.
![[interface] image of software dashboard integration (for a legal tech)](https://cdn.prod.website-files.com/6918b54552a805f1b50dfa00/6931809a4fce791300f283b8_scott-graham-5fNmWej4tAA-unsplash(1).jpg)
Long Term Trust Over Short Term Gain
We measure success by customer lifetime value, repeat business and genuine recommendations rather than conversion rate manipulation. Building trust requires going above and beyond what's normal, then defending those standards when it costs us.
Consistent Values Under Pressure
Our principles don't change based on political climate or commercial convenience. We know what we stand for and we'll defend it when tested, accepting that some customers might disagree.
Evidence-Based Optimisation
We experiment rigorously and make data-informed decisions, but never at the expense of the user. Measurable business results matter, but not more than treating users ethically.
Humans Always Beat Machines
Real relationships, genuine insight and authentic creativity cannot be replaced by pattern-matching algorithms. We value human work produced by people with expertise, accountability and lived experience.
