Step by Step

In this tool we cover pre-site metrics like ad impressions and click-through rates, on-site behaviour including bounce rates and checkout friction, and the entire post-purchase experience from delivery through to repeat usage and sentiment.

Each stage includes how to measure it properly, industry benchmarks from recent research, why it matters for long-term growth, and specific interventions you can test.

Note: This framework is generalised. Your business isn't average. Your specific product type, price point, and audience create unique dynamics that generic advice can't address. Real results come from rigorous experimentation designed for your specific context, not copying what works "on average."
That's what Another Web is Possible does: ethical, scientific CRO that respects your users whilst delivering measurable results.

The Whole Damn Customer Journey

Understanding every stage from first impressions to long-term loyalty

1 / 21

Best practice is kinda bullshit

This framework provides generalised benchmarks and recommendations that apply across ecommerce broadly. However, every business is different. Your specific product type, price point, target audience, and market position create unique dynamics that demand tailored approaches.

Generic advice can point you in the right direction, but it lacks the nuance of understanding your specific conversion barriers, your users' actual behaviour, and which interventions will work for your business.

The real benefits come from detailed understanding of your business context and designing specific interventions scientifically. This means rigorous experimentation, proper statistical testing, and ethical optimisation that respects your users whilst delivering measurable results.

This is what AWIP does. We combine deep CRO expertise with an ethical, user-first philosophy to help you understand what actually works for your business, not what works in general.

Ready to get started?

Book a Call