Your analytics should inform decisions, not surveil users for the sake of it. I help you implement measurement that respects privacy whilst providing the insights you actually need to improve your website.
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Data infrastructure that actually tells you what's happening on your website, whilst respecting your users
Most analytics implementations are broken in ways teams don't realise.
Default setups miss crucial interactions. Cookie consent degrades data quality.
Reports show vanity metrics whilst hiding why users leave without converting.
I audit your setup, identify what's missing, and design measurement that answers your actual business questions rather than tracking everything possible.
Nothing, if configured properly.
Most implementations aren't. They track page views adequately but miss the interactions that matter.
They create privacy concerns requiring intrusive consent patterns.
They collect more data than you need whilst missing specific events that would inform decisions.
I advise on what to measure, how to structure tracking, and whether GA is even right for your context.
Measurement that respects users whilst providing the insights you need. Tools like Plausible, Fathom, and Matomo give you traffic patterns, conversion data, and behaviour without surveillance-grade tracking or cookies.
They're often clearer, faster, and immune to ad blockers. They don't degrade when users reject cookies.
You can understand behaviour without tracking people across the web.
I advise on the approach and tool selection. Your team or existing technical partners handle the implementation.
Lightweight, open-source analytics that doesn't use cookies or collect personal data. The entire script is under 1KB, meaning it loads instantly and never gets blocked by ad blockers. You get clean traffic data, goal tracking, and referrer information without any privacy concerns. Ideal for organisations wanting simple, ethical measurement that just works.
Cookieless analytics designed for privacy compliance from the ground up. Provides essential metrics - traffic sources, popular pages, conversion tracking - without surveillance. GDPR, CCPA, and PECR compliant by default, meaning you often don't need cookie consent banners at all. Perfect for teams tired of wrestling with consent management whilst getting unreliable data.
Self-hosted analytics platform that gives you complete data ownership and control. More feature-rich than lighter alternatives, offering heatmaps, session recordings, and advanced segmentation whilst keeping all data on your own infrastructure. GDPR compliant with granular privacy controls. Suits organisations needing detailed analytics without sending data to third parties or those in regulated sectors with strict data requirements.
Digital experience intelligence that combines session replay with powerful search and segmentation.
Watch exactly how users navigate your site, where they struggle, and what causes them to abandon.
The real power lies in searching for specific behaviours - find everyone who rage-clicked a broken element, struggled with a form field, or encountered an error.
Quantify frustration at scale, then watch representative sessions to understand context. Essential for diagnosing complex UX issues that analytics aggregates simply can't reveal.
I've used Fullstory extensively to identify friction points that would have taken months to surface through other methods and trained hundreds of people on how to get the most out of it.
Enterprise-grade experience analytics that automatically surfaces opportunities without requiring you to know what questions to ask.
Zone-based heatmaps show engagement across dynamic content. Journey analysis reveals where users deviate from expected paths.
Frustration scoring quantifies confusion, hesitation, and error encounters across your entire site. AI-powered insights flag emerging issues and opportunities automatically.
Curious about our approach? Here are honest answers to the most common questions about our services, values, and how we help you grow sustainably.
We never use dark patterns or manipulative tactics. Our strategies are built on transparency, respect, and genuine value for your users. We believe growth should never come at the cost of trust or autonomy.
We look beyond just conversion rates. Success means sustainable growth, happier users, and long-term relationships. Every recommendation is filtered through our ethical framework to ensure it benefits both your business and your audience.
Not at all. In fact, ethical optimisation often leads to better engagement and loyalty. When users feel respected and understood, they’re more likely to convert and stay. We prove that you don’t need to exploit to succeed.
We partner with organisations committed to positive impact. If your values align with ours, we’re excited to help you grow.
We use privacy-respecting analytics and never rely on invasive tracking. Our data collection is transparent and minimal, focused only on what’s necessary to improve experience, never at the expense of your users’ trust.
We start by understanding your goals and ethical boundaries. Then, we audit your site, identify opportunities, and co-create a strategy that delivers results. Always with empathy, transparency, and collaboration at the core.