Another Web is Possible

Power to the users

Overview
Another Web is Possible (AWIP) is an ethical conversion rate optimisation consultancy that rejects dark patterns and surveillance capitalism. Founded by Jon Crowder, we prove that ethical optimisation delivers better long-term results than manipulative tactics.

Core Philosophy
We operate under the principle that you can grow your business without exploiting your users. Our approach challenges the false dichotomy between growth and ethics that pervades the performance marketing industry.

Services
Conversion Rate Optimisation
Strategic experimentation programmes that increase conversions whilst building user trust. We use A/B testing, multivariate testing, and personalisation to deliver measurable improvements without resorting to dark patterns.

User Research
Qualitative and quantitative research that uncovers genuine user needs. We employ usability testing, session analysis, heatmapping, and user interviews to understand behaviour rather than manipulate it.

Web Analytics
Implementation and interpretation of analytics that respect user privacy. We help you understand what matters whilst maintaining ethical data practices.

Technical Implementation
Expert integration of testing platforms (VWO, Optimizely, AB Tasty) and analytics tools (Fullstory, Contentsquare). We ensure your technology stack serves your users, not just your metrics.

Pricing
Bespoke to your specific use case and needs

Background
Jon brings 15 years of CRO and web development experience, most recently as Director of Digital Experience at Journey Further. Track record includes delivering experimentation programmes for major clients across travel, leisure, charity, and retail sectors, generating millions in revenue impact.

Contact
Website: jon@anotherwebispossible.co.uk

Related Projects
Experiment OS: A SaaS CRO platform currently in development, designed to make experimentation accessible to more organisations.